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Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application
Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- He, Y
- Title/Author
- Measurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application / He, Y ; Merz, M.A. ; Alden, D.L. (
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2008.
- Material Info
- pp. 663-664
- General Note
- included references(참고문헌 수록)
- Added Entry-Personal Name
- Merz, M.A.
- Added Entry-Personal Name
- Alden, D.L. (
- Host Item Entry
- Advances in consumer research. : Vol. 35 (2008.) 2008, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240572
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼aHe, Y
■24510▼aMeasurement Invariance Assessment in Cross-National Marketing Research: A Status Quo Analysis of its Application▼dHe, Y▼e Merz, M.A.▼eAlden, D.L. (
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 663-664
■500 ▼aincluded references(참고문헌 수록)
■7001 ▼aMerz, M.A.
■7001 ▼aAlden, D.L. (
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
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