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Profiling the Brand Personality of Specific Brands
Profiling the Brand Personality of Specific Brands
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Cui, A.P
- Title/Author
- Profiling the Brand Personality of Specific Brands / Cui, A.P ; Albanese, P.J. ; Jewell, R.D. ; Hu, M.Y.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2008.
- Material Info
- pp. 534-541
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Albanese, P.J.
- Added Entry-Personal Name
- Jewell, R.D.
- Added Entry-Personal Name
- Hu, M.Y.
- Host Item Entry
- Advances in consumer research. : Vol. 35 (2008.) 2008, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240367
MARC
008191031s2008 ai aa eng■022 ▼a00989258
■1001 ▼aCui, A.P
■24510▼aProfiling the Brand Personality of Specific Brands▼dCui, A.P▼eAlbanese, P.J.▼eJewell, R.D.▼eHu, M.Y.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 534-541
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aAlbanese, P.J.
■7001 ▼aJewell, R.D.
■7001 ▼aHu, M.Y.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
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