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The ``Dark Side'' of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions
The ``Dark Side'' of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 서명/저자
- The ``Dark Side of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions / Woisetschlager, D.M , Michaelis, M. , Backhaus, C.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 483-490
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Michaelis, M.
- 기타저자
- Backhaus, C.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240330
MARC
008191031s2008 ai aa eng■022 ▼a00989258
■1001 ▼aWoisetschlager, D.M
■24510▼aThe ``Dark Side'' of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions▼dWoisetschlager, D.M▼eMichaelis, M.▼eBackhaus, C.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 483-490
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aMichaelis, M.
■7001 ▼aBackhaus, C.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
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