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How Brands Enchant: Insights from Observing Community Driven Brand Creation
How Brands Enchant: Insights from Observing Community Driven Brand Creation / Fuller, J ; ...
How Brands Enchant: Insights from Observing Community Driven Brand Creation

Detailed Information

Material Type  
 기사
ISSN  
00989258
Author  
Fuller, J
Title/Author  
How Brands Enchant: Insights from Observing Community Driven Brand Creation / Fuller, J ; Luedicke, M.K. ; Jawecki, G.
Publish Info  
Urbana, Ill : Association for Consumer Research, 2008.
Material Info  
pp. 359-366
General Note  
included reference(참고문헌 수록)
Added Entry-Personal Name  
Luedicke, M.K.
Added Entry-Personal Name  
Jawecki, G.
Host Item Entry  
Advances in consumer research. : Vol. 35 (2008.) 2008, 08
Electronic Location and Access  
 url
모체레코드  
모체정보확인
Control Number  
kjul:60240292

MARC

 008191031s2008        ai                            aa    eng
■022    ▼a00989258
■1001  ▼aFuller,  J
■24510▼aHow  Brands  Enchant:  Insights  from  Observing  Community  Driven  Brand  Creation▼dFuller,  J▼eLuedicke,  M.K.▼eJawecki,  G.
■260    ▼aUrbana,  Ill▼bAssociation  for  Consumer  Research▼c2008.
■300    ▼app.  359-366
■500    ▼aincluded  reference(참고문헌  수록)
■7001  ▼aLuedicke,  M.K.
■7001  ▼aJawecki,  G.
■773    ▼tAdvances  in  consumer  research.▼gVol.  35  (2008.)▼d2008,  08
■856    ▼uhttp://www.acrwebsite.org/
■SIS    ▼aS049752▼b60077576▼h8▼s2▼fP

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