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Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products
Are McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Yan, D
- 서명/저자
- Are McNoodles and McDonalds Kinship Connected? Effects of Linguistic Information on Consumers Categorization of New Products / Yan, D , Chan, A.K.K
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 341-347
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Chan, A.K.K
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240289
MARC
008191031s2008 ai aa eng■022 ▼a00989258
■1001 ▼aYan, D
■24510▼aAre McNoodles and McDonald's Kinship Connected? Effects of Linguistic Information on Consumers' Categorization of New Products▼dYan, D▼eChan, A.K.K
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 341-347
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aChan, A.K.K
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
