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The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes
The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Zemborain, M.
- 서명/저자
- The Best Offense is a Good Defense: Consumers Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes / Zemborain, M.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 237-241
- 주기사항
- included reference(참고문헌 수록)
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240261
MARC
008191031s2008 ai aa eng■022 ▼a00989258
■1001 ▼aZemborain, M.
■24510▼aThe Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes▼dZemborain, M.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 237-241
■500 ▼aincluded reference(참고문헌 수록)
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
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