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The Effects of Different Category Context on Target Brand Evaluations
The Effects of Different Category Context on Target Brand Evaluations
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Nam, M
- Title/Author
- The Effects of Different Category Context on Target Brand Evaluations / Nam, M ; Sternthal, B.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2007.
- Material Info
- pp. 688
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Sternthal, B.
- Host Item Entry
- Advances in consumer research. : Vol. 34 (2007.) 2007, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240072
MARC
008191031s2007 ai aa eng■022 ▼a00989258
■1001 ▼aNam, M
■24510▼aThe Effects of Different Category Context on Target Brand Evaluations▼dNam, M▼eSternthal, B.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 688
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aSternthal, B.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
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