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Do we Always Judge a Book by its Cover? The `How' and `When' of the Effect of Consumers' Stereotypes on Evaluations of Products and Services
Do we Always Judge a Book by its Cover? The `How' and `When' of the Effect of Consumers' Stereotypes on Evaluations of Products and Services
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Matta, S.
- 서명/저자
- Do we Always Judge a Book by its Cover? The `How and `When of the Effect of Consumers Stereotypes on Evaluations of Products and Services / Matta, S.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2007.
- 형태사항
- pp. 648
- 주기사항
- included reference(참고문헌 수록)
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240022
MARC
008191031s2007 ai aa eng■022 ▼a00989258
■1001 ▼aMatta, S.
■24510▼aDo we Always Judge a Book by its Cover? The `How' and `When' of the Effect of Consumers' Stereotypes on Evaluations of Products and Services▼dMatta, S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 648
■500 ▼aincluded reference(참고문헌 수록)
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
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