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The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Carlson, K. A
- Title/Author
- The Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing / Carlson, K. A ; Meloy, M. G. ; Lieb, D. S.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2007.
- Material Info
- pp. 497
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Meloy, M. G.
- Added Entry-Personal Name
- Lieb, D. S.
- Host Item Entry
- Advances in consumer research. : Vol. 34 (2007.) 2007, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60239920
MARC
008191031s2007 ai aa eng■022 ▼a00989258
■1001 ▼aCarlson, K. A
■24510▼aThe Benefits Leader Reversion Effect: How a Once Preferred Product Can Recapture Its Standing▼dCarlson, K. A▼eMeloy, M. G.▼eLieb, D. S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 497
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aMeloy, M. G.
■7001 ▼aLieb, D. S.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
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