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Effects of Alphanumeric Brand Names: A Selective Anchoring Perspective
Effects of Alphanumeric Brand Names: A Selective Anchoring Perspective
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Yan D
- Title/Author
- Effects of Alphanumeric Brand Names: A Selective Anchoring Perspective / Yan D ; 공저 Duclos R
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2011.
- General Note
- 권말 색인 및 참고문헌 수록
- Added Entry-Personal Name
- Duclos R
- Host Item Entry
- Advances in consumer research. : Vol. 38 (2011.) 2011, 08
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60239373
MARC
008191029s2011 ai aa eng■022 ▼a00989258
■1001 ▼aYan D
■24510▼aEffects of Alphanumeric Brand Names: A Selective Anchoring Perspective▼dYan D▼e공저 Duclos R
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aDuclos R
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
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