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Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Chang C.-T
- Title/Author
- Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement / Chang C.-T ; 공저 Lee Y.-K, Chen T.-T
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2011.
- General Note
- 권말 색인 및 참고문헌 수록
- Added Entry-Personal Name
- Lee Y.-K, Chen T.-T
- Host Item Entry
- Advances in consumer research. : Vol. 38 (2011.) 2011, 08
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60239285
MARC
008191029s2011 ai aa eng■022 ▼a00989258
■1001 ▼aChang C.-T
■24510▼aGuilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement▼dChang C.-T▼e공저 Lee Y.-K, Chen T.-T
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aLee Y.-K, Chen T.-T
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
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