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Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Yang, X
- Title/Author
- Perceived Variability, Category Size, and the Relative Effectiveness ofLeading Brand Versus Best in Class Comparative Advertising Claims / Yang, X ; Jain, S. ; Lindsey, C. ; Kardes, F.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2007.
- Material Info
- pp. 209
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Jain, S.
- Added Entry-Personal Name
- Lindsey, C.
- Added Entry-Personal Name
- Kardes, F.
- Host Item Entry
- Advances in consumer research. : Vol. 34 (2007.) 2007, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238934
MARC
008191028s2007 ai aa eng■022 ▼a00989258
■1001 ▼aYang, X
■24510▼aPerceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims▼dYang, X▼e Jain, S.▼eLindsey, C.▼eKardes, F.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 209
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aJain, S.
■7001 ▼aLindsey, C.
■7001 ▼aKardes, F.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
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