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Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Yang, X
- 서명/저자
- Perceived Variability, Category Size, and the Relative Effectiveness ofLeading Brand Versus Best in Class Comparative Advertising Claims / Yang, X , Jain, S. , Lindsey, C. , Kardes, F.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2007.
- 형태사항
- pp. 209
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Jain, S.
- 기타저자
- Lindsey, C.
- 기타저자
- Kardes, F.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238934
MARC
008191028s2007 ai aa eng■022 ▼a00989258
■1001 ▼aYang, X
■24510▼aPerceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims▼dYang, X▼e Jain, S.▼eLindsey, C.▼eKardes, F.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 209
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aJain, S.
■7001 ▼aLindsey, C.
■7001 ▼aKardes, F.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
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