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The Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign
The Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Walsh, M. F
- 서명/저자
- The Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign / Walsh, M. F , Mittal, V. , Page, K. L.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2007.
- 형태사항
- pp. 54
- 주기사항
- included reference(참고문헌 수록)
- 기타저자
- Mittal, V.
- 기타저자
- Page, K. L.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238889
MARC
008191028s2007 ai aa eng■022 ▼a00989258
■1001 ▼aWalsh, M. F
■24510▼aThe Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign▼dWalsh, M. F▼eMittal, V.▼ePage, K. L.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 54
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aMittal, V.
■7001 ▼aPage, K. L.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
