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Small Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect
Small Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Jarnebrant, P
- Title/Author
- Small Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect / Jarnebrant, P ; Johnson, E. ; Toubia, O.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2007.
- Material Info
- pp. 18
- General Note
- included reference(참고문헌 수록)
- Added Entry-Personal Name
- Johnson, E.
- Added Entry-Personal Name
- Toubia, O.
- Host Item Entry
- Advances in consumer research. : Vol. 34 (2007.) 2007, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238866
MARC
008191028s2007 ai aa eng■022 ▼a00989258
■1001 ▼aJarnebrant, P
■24510▼aSmall Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect▼dJarnebrant, P▼eJohnson, E.▼eToubia, O.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2007.
■300 ▼app. 18
■500 ▼aincluded reference(참고문헌 수록)
■7001 ▼aJohnson, E.
■7001 ▼aToubia, O.
■773 ▼tAdvances in consumer research.▼gVol. 34 (2007.)▼d2007, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS040421▼b60077576▼h8▼s2▼fP
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