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Identifying and Using Emergent Consumers in Developing Radical Innovations
Identifying and Using Emergent Consumers in Developing Radical Innovations
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Hoffman, D. L.
- Title/Author
- Identifying and Using Emergent Consumers in Developing Radical Innovations / Hoffman, D. L. ; 공저 Kopalle, P. ; Novak, T.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2005.
- Material Info
- pp. 458-459
- General Note
- 권말 색인 및 참고문헌 수록
- Added Entry-Personal Name
- Kopalle, P.
- Added Entry-Personal Name
- Novak, T.
- Host Item Entry
- Advances in consumer research. : Vol. 32 (2005.) 2005, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238593
MARC
008191025s2005 ai aa eng■022 ▼a00989258
■1001 ▼aHoffman, D. L.
■24510▼aIdentifying and Using Emergent Consumers in Developing Radical Innovations▼dHoffman, D. L.▼e공저 Kopalle, P.▼eNovak, T.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2005.
■300 ▼app. 458-459
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aKopalle, P.
■7001 ▼aNovak, T.
■773 ▼tAdvances in consumer research.▼gVol. 32 (2005.)▼d2005, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028859▼b60077576▼h8▼s2▼fP
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