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Does Being Glued to the Tube Mean Sticky Brand Associations? Consumer Television Connectedness and the Enrichment of Brand Meanings and Associations
Does Being Glued to the Tube Mean Sticky Brand Associations? Consumer Television Connectedness and the Enrichment of Brand Meanings and Associations
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Russell, C. A.
- 서명/저자
- Does Being Glued to the Tube Mean Sticky Brand Associations? Consumer Television Connectedness and the Enrichment of Brand Meanings and Associations / Russell, C. A. , 공저 Schau, H. J.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2005.
- 형태사항
- pp. 337-338
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Schau, H. J.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238520
MARC
008191025s2005 ai aa eng■022 ▼a00989258
■1001 ▼aRussell, C. A.
■24510▼aDoes Being Glued to the Tube Mean Sticky Brand Associations? Consumer Television Connectedness and the Enrichment of Brand Meanings and Associations▼dRussell, C. A.▼e공저 Schau, H. J.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2005.
■300 ▼app. 337-338
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aSchau, H. J.
■773 ▼tAdvances in consumer research.▼gVol. 32 (2005.)▼d2005, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028859▼b60077576▼h8▼s2▼fP
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