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Survival of the Fittest: The Multi-faceted Role of Fit in Co-branding
Survival of the Fittest: The Multi-faceted Role of Fit in Co-branding
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Pruppers, R.
- Title/Author
- Survival of the Fittest: The Multi-faceted Role of Fit in Co-branding Pruppers, R. 공저 Ouwersloot, H. Lemmink, J.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2005.
- Material Info
- pp. 245
- General Note
- 권말 색인 및 참고문헌 수록
- Added Entry-Personal Name
- Ouwersloot, H.
- Added Entry-Personal Name
- Lemmink, J.
- Host Item Entry
- Advances in consumer research. : Vol. 32 (2005.) 2005, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238459
MARC
008191025s2005 ai aa eng■022 ▼a00989258
■1001 ▼aPruppers, R.
■24510▼aSurvival of the Fittest: ▼bThe Multi-faceted Role of Fit in Co-branding▼dPruppers, R.▼e공저 Ouwersloot, H.▼eLemmink, J.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2005.
■300 ▼app. 245
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aOuwersloot, H.
■7001 ▼aLemmink, J.
■773 ▼tAdvances in consumer research.▼gVol. 32 (2005.)▼d2005, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028859▼b60077576▼h8▼s2▼fP
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