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The Role of the Consumer's Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs on Ad Effectiveness and the Behavior of Consumers and Physicians
The Role of the Consumer's Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs on Ad Effectiveness and the Behavior of Consumers and Physicians
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Herzenstein, M.
- 서명/저자
- The Role of the Consumers Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs on Ad Effectiveness and the Behavior of Consumers and Physicians / Herzenstein, M. , 공저 Misra, S. , Posavac, S. S.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2005.
- 형태사항
- pp. 232
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Misra, S.
- 기타저자
- Posavac, S. S.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238443
MARC
008191025s2005 ai aa eng■022 ▼a00989258
■1001 ▼aHerzenstein, M.
■24510▼aThe Role of the Consumer's Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs on Ad Effectiveness and the Behavior of Consumers and Physicians▼dHerzenstein, M.▼e공저 Misra, S.▼ePosavac, S. S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2005.
■300 ▼app. 232
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aMisra, S.
■7001 ▼aPosavac, S. S.
■773 ▼tAdvances in consumer research.▼gVol. 32 (2005.)▼d2005, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028859▼b60077576▼h8▼s2▼fP
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