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Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Jun, S. Y.
- Title/Author
- Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation / Jun, S. Y. ; 공저 MacInnis, D. J. ; Park, C. W.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2005.
- Material Info
- pp. 137-142
- General Note
- 권말 색인 및 참고문헌 수록
- Added Entry-Personal Name
- MacInnis, D. J.
- Added Entry-Personal Name
- Park, C. W.
- Host Item Entry
- Advances in consumer research. : Vol. 32 (2005.) 2005, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238400
MARC
008191025s2005 ai aa eng■022 ▼a00989258
■1001 ▼aJun, S. Y.
■24510▼aFormation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation▼dJun, S. Y.▼e공저 MacInnis, D. J.▼ePark, C. W.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2005.
■300 ▼app. 137-142
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aMacInnis, D. J.
■7001 ▼aPark, C. W.
■773 ▼tAdvances in consumer research.▼gVol. 32 (2005.)▼d2005, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028859▼b60077576▼h8▼s2▼fP
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