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"Is this Site Confusing or Interesting?" A Perceived Website Complexity (PWC) Scale for Assessing Consumer Internet Interactivity
"Is this Site Confusing or Interesting?" A Perceived Website Complexity (PWC) Scale for Assessing Consumer Internet Interactivity
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Gupta, R.
- 서명/저자
- Is this Site Confusing or Interesting? A Perceived Website Complexity (PWC) Scale for Assessing Consumer Internet Interactivity / Gupta, R. , 공저 Nadkarni, S. , Gould, S. J.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2005.
- 형태사항
- pp. 42-50
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Nadkarni, S.
- 기타저자
- Gould, S. J.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238338
MARC
008191025s2005 ai aa eng■022 ▼a00989258
■1001 ▼aGupta, R.
■24510▼a"Is this Site Confusing or Interesting?" A Perceived Website Complexity (PWC) Scale for Assessing Consumer Internet Interactivity▼dGupta, R.▼e공저 Nadkarni, S.▼eGould, S. J.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2005.
■300 ▼app. 42-50
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aNadkarni, S.
■7001 ▼aGould, S. J.
■773 ▼tAdvances in consumer research.▼gVol. 32 (2005.)▼d2005, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028859▼b60077576▼h8▼s2▼fP
