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When Does National Identity Matter? Two Contrasting Symbolic Meaning of Brands in Emerging Countries
When Does National Identity Matter? Two Contrasting Symbolic Meaning of Brands in Emerging Countries
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Kwan M.C
- 서명/저자
- When Does National Identity Matter? Two Contrasting Symbolic Meaning of Brands in Emerging Countries / 저 Kwan M.C
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2011.
- 형태사항
- pp. 904p ~ 905p
- 주기사항
- 권말 색인 및 참고문헌 수록
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238279
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aKwan M.C
■24510▼aWhen Does National Identity Matter? Two Contrasting Symbolic Meaning of Brands in Emerging Countries▼d저 Kwan M.C
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■300 ▼app. 904p ~ 905p
■500 ▼a권말 색인 및 참고문헌 수록
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
