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The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Xiang Fang
- Title/Author
- The Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand / Xiang Fang ; Sanjay Mishra
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2002.
- Material Info
- pp. 519-520
- General Note
- alncludes Bibliography
- Added Entry-Personal Name
- Sanjay Mishra
- Host Item Entry
- Advances in consumer research. : Vol. 29 (2002.) 2002, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238245
MARC
008191024s2002 ai aa eng■022 ▼a00989258
■1001 ▼aXiang Fang
■24510▼aThe Effect of Brand Alliance Portfolio on the Perceived Quality of an Unknown Brand ▼dXiang Fang▼eSanjay Mishra
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2002.
■300 ▼app. 519-520
■500 ▼aalncludes Bibliography
■7001 ▼aSanjay Mishra
■773 ▼tAdvances in consumer research.▼gVol. 29 (2002.)▼d2002, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS028856▼b60077576▼h8▼s2▼fP
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