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Introducing the WOM Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive or Negative Word of Mouth
Introducing the WOM Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive or Negative Word of Mouth
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Dost F
- 서명/저자
- Introducing the WOM Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive or Negative Word of Mouth / Dost F , 공저 Sievert J, Oetting M
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2011.
- 형태사항
- pp. 410p ~ 416p
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Sievert J, Oetting M
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238238
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aDost F
■24510▼aIntroducing the WOM Transmitter in Generational Word of Mouth: Why Consumers Refuse to Transmit Positive or Negative Word of Mouth▼dDost F▼e공저 Sievert J, Oetting M
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■300 ▼app. 410p ~ 416p
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aSievert J, Oetting M
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
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