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A Model of Brand Evaluation Formation With Memory Based Context Effects
A Model of Brand Evaluation Formation With Memory Based Context Effects
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Peter A. Dacin
- Title/Author
- A Model of Brand Evaluation Formation With Memory Based Context Effects / Peter A. Dacin ; Andrew A. Mitchell
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2002.
- Material Info
- pp. 458-459
- General Note
- alncludes Bibliography
- Added Entry-Personal Name
- Andrew A. Mitchell
- Host Item Entry
- Advances in consumer research. : Vol. 29 (2002.) 2002, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238228
MARC
008191024s2002 ai aa eng■022 ▼a00989258
■1001 ▼aPeter A. Dacin
■24510▼aA Model of Brand Evaluation Formation With Memory Based Context Effects ▼dPeter A. Dacin▼eAndrew A. Mitchell
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2002.
■300 ▼app. 458-459
■500 ▼aalncludes Bibliography
■7001 ▼aAndrew A. Mitchell
■773 ▼tAdvances in consumer research.▼gVol. 29 (2002.)▼d2002, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS028856▼b60077576▼h8▼s2▼fP
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