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Should Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter
Should Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Girju M
- 서명/저자
- Should Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter / Girju M , 공저 Murthi B.P.S
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2011.
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Murthi B.P.S
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238196
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aGirju M
■24510▼aShould Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter▼dGirju M▼e공저 Murthi B.P.S
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aMurthi B.P.S
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
