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The Effect of Construal Matching on Consumers' Evaluative Judgments
The Effect of Construal Matching on Consumers' Evaluative Judgments
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Wong S.Y.N
- Title/Author
- The Effect of Construal Matching on Consumers Evaluative Judgments / Wong S.Y.N ; 공저 Kwong J.Y.Y
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2011.
- Material Info
- pp. 506p ~ 507p
- General Note
- 권말 색인 및 참고문헌 수록
- Added Entry-Personal Name
- Kwong J.Y.Y
- Host Item Entry
- Advances in consumer research. : Vol. 38 (2011.) 2011, 08
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238109
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aWong S.Y.N
■24510▼aThe Effect of Construal Matching on Consumers' Evaluative Judgments▼dWong S.Y.N▼e공저 Kwong J.Y.Y
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■300 ▼app. 506p ~ 507p
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aKwong J.Y.Y
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
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