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Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Yin D
- 서명/저자
- Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust / Yin D , 공저 Bond S, Zhang H
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2011.
- 주기사항
- 권말 색인 및 참고문헌 수록
- 기타저자
- Bond S, Zhang H
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238104
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aYin D
■24510▼aAre Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust▼dYin D▼e공저 Bond S, Zhang H
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aBond S, Zhang H
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
