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Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Yin D
- Title/Author
- Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust / Yin D ; 공저 Bond S, Zhang H
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2011.
- General Note
- 권말 색인 및 참고문헌 수록
- Added Entry-Personal Name
- Bond S, Zhang H
- Host Item Entry
- Advances in consumer research. : Vol. 38 (2011.) 2011, 08
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238104
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aYin D
■24510▼aAre Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust▼dYin D▼e공저 Bond S, Zhang H
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aBond S, Zhang H
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
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