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Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Xiao N
- Title/Author
- Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers / Xiao N ; 공저 Wan F
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2011.
- Material Info
- pp. 901p ~ 902p
- General Note
- 권말 색인 및 참고문헌 수록
- Added Entry-Personal Name
- Wan F
- Host Item Entry
- Advances in consumer research. : Vol. 38 (2011.) 2011, 08
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60238001
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aXiao N
■24510▼aCo-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers▼dXiao N▼e공저 Wan F
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■300 ▼app. 901p ~ 902p
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aWan F
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
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