서브메뉴
검색
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Raju S
- 서명/저자
- Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts / Raju S , 공저 Desai K.K, Unnava H.R, Montgomery N
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2011.
- 형태사항
- pp. 682p ~ 683p
- 주기사항
- 권말 색인 및 참고문헌 수록
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237985
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aRaju S
■24510▼aCan Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts▼dRaju S▼e공저 Desai K.K, Unnava H.R, Montgomery N
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■300 ▼app. 682p ~ 683p
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aDesai K.K, Unnava H.R, Montgomery N
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
Preview
Export
ChatGPT Discussion
AI Recommended Related Books
פרט מידע
- הזמנה
- לא קיים
- התיקיה שלי
- Reference Materials for Thesis Writing
- Reference Materials for Research Ethics
- Job-Related Books
