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Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Raju S
- 서명/저자
- Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts / Raju S , 공저 Desai K.K, Unnava H.R, Montgomery N
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2011.
- 형태사항
- pp. 682p ~ 683p
- 주기사항
- 권말 색인 및 참고문헌 수록
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237985
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aRaju S
■24510▼aCan Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts▼dRaju S▼e공저 Desai K.K, Unnava H.R, Montgomery N
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■300 ▼app. 682p ~ 683p
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aDesai K.K, Unnava H.R, Montgomery N
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
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