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The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Lin Y.-C
- 서명/저자
- The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk / Lin Y.-C , 공저 Chang C.-C.A, Lin Y.-F
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2011.
- 형태사항
- pp. 886p ~ 887p
- 주기사항
- 권말 색인 및 참고문헌 수록
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237917
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aLin Y.-C
■24510▼aThe Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk▼dLin Y.-C▼e공저 Chang C.-C.A, Lin Y.-F
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■300 ▼app. 886p ~ 887p
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aChang C.-C.A, Lin Y.-F
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
