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Attitude Toward a Comparative Advertisement: the Role of an Endorser
Attitude Toward a Comparative Advertisement: the Role of an Endorser
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Sekar Raju
- 서명/저자
- Attitude Toward a Comparative Advertisement: the Role of an Endorser / Sekar Raju , Priyali Rajagopal, H. Rao Unnava
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2002.
- 형태사항
- pp. 480-481
- 주기사항
- alncludes Bibliography
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237905
MARC
008191024s2002 ai aa eng■022 ▼a00989258
■1001 ▼aSekar Raju
■24510▼aAttitude Toward a Comparative Advertisement: the Role of an Endorser ▼dSekar Raju▼ePriyali Rajagopal, H. Rao Unnava
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2002.
■300 ▼app. 480-481
■500 ▼aalncludes Bibliography
■7001 ▼aPriyali Rajagopal, H. Rao Unnava
■773 ▼tAdvances in consumer research.▼gVol. 29 (2002.)▼d2002, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS028856▼b60077576▼h8▼s2▼fP
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