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How Processing Modes Influence Consumers' Cognitive Representations of Product Perceptions Formed from Similarity Judgments
How Processing Modes Influence Consumers' Cognitive Representations of Product Perceptions Formed from Similarity Judgments
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Hoffman, D.
- Title/Author
- How Processing Modes Influence Consumers Cognitive Representations of Product Perceptions Formed from Similarity Judgments / Hoffman, D. ; Kumar, P. ; Novak, T.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2003.
- Material Info
- pp. 177-178
- General Note
- Includes Bibliography(참고문헌수록)
- Added Entry-Personal Name
- Kumar, P.
- Added Entry-Personal Name
- Novak, T.
- Host Item Entry
- Advances in consumer research. : Vol. 30 (2003.) 2003, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237895
MARC
008191024s2003 ai aa eng■022 ▼a00989258
■1001 ▼aHoffman, D.
■24510▼aHow Processing Modes Influence Consumers' Cognitive Representations of Product Perceptions Formed from Similarity Judgments▼dHoffman, D.▼eKumar, P.▼eNovak, T.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2003.
■300 ▼app. 177-178
■500 ▼aIncludes Bibliography(참고문헌수록)
■7001 ▼aKumar, P.
■7001 ▼aNovak, T.
■773 ▼tAdvances in consumer research.▼gVol. 30 (2003.)▼d2003, 08
■856 ▼uhttps://www.acrwebsite.org/
■SIS ▼aS028857▼b60077576▼h8▼s2▼fP
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