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When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects
When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 서명/저자
- When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects / Karen Becker-Olsen , Carolyn J. Simmons
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2002.
- 형태사항
- pp. 287-289
- 주기사항
- alncludes Bibliography
- 기타저자
- Carolyn J. Simmons
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237879
MARC
008191024s2002 ai aa eng■022 ▼a00989258
■1001 ▼aKaren Becker-Olsen
■24510▼aWhen Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects ▼dKaren Becker-Olsen▼eCarolyn J. Simmons
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2002.
■300 ▼app. 287-289
■500 ▼aalncludes Bibliography
■7001 ▼aCarolyn J. Simmons
■773 ▼tAdvances in consumer research.▼gVol. 29 (2002.)▼d2002, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS028856▼b60077576▼h8▼s2▼fP
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