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When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects
When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Karen Becker-Olsen
- Title/Author
- When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects / Karen Becker-Olsen ; Carolyn J. Simmons
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2002.
- Material Info
- pp. 287-289
- General Note
- alncludes Bibliography
- Added Entry-Personal Name
- Carolyn J. Simmons
- Host Item Entry
- Advances in consumer research. : Vol. 29 (2002.) 2002, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237879
MARC
008191024s2002 ai aa eng■022 ▼a00989258
■1001 ▼aKaren Becker-Olsen
■24510▼aWhen Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects ▼dKaren Becker-Olsen▼eCarolyn J. Simmons
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2002.
■300 ▼app. 287-289
■500 ▼aalncludes Bibliography
■7001 ▼aCarolyn J. Simmons
■773 ▼tAdvances in consumer research.▼gVol. 29 (2002.)▼d2002, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS028856▼b60077576▼h8▼s2▼fP
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