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Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Shrum L.J
- Title/Author
- Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages / Shrum L.J ; 공저 Lowrey T.M, Lerman D, Luna D, Liu M
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2011.
- Material Info
- pp. 602p ~ 603p
- General Note
- 권말 색인 및 참고문헌 수록
- Added Entry-Personal Name
- Lowrey T.M, Lerman D, Luna D, Liu M
- Host Item Entry
- Advances in consumer research. : Vol. 38 (2011.) 2011, 08
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237795
MARC
008191024s2011 ai aa eng■022 ▼a00989258
■1001 ▼aShrum L.J
■24510▼aTesting Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages▼dShrum L.J▼e공저 Lowrey T.M, Lerman D, Luna D, Liu M
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2011.
■300 ▼app. 602p ~ 603p
■500 ▼a권말 색인 및 참고문헌 수록
■7001 ▼aLowrey T.M, Lerman D, Luna D, Liu M
■773 ▼tAdvances in consumer research.▼gVol. 38 (2011.)▼d2011, 08
■SIS ▼aS059828▼b60077576▼h8▼s2▼fP
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