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The Influence of Moment-To-Moment Pleasantness and Informativeness on Zapping Tv Commercials: a Functional Data and Survival Analysis Approach
The Influence of Moment-To-Moment Pleasantness and Informativeness on Zapping Tv Commercials: a Functional Data and Survival Analysis Approach
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Title/Author
- The Influence of Moment-To-Moment Pleasantness and Informativeness on Zapping Tv Commercials: a Functional Data and Survival Analysis Approach / Josephine L.C.M. Woltman Elpers ; Michel Wedel, Rik G.M. Pieters
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2002.
- Material Info
- pp. 57-58
- General Note
- alncludes Bibliography
- Added Entry-Personal Name
- Michel Wedel, Rik G.M. Pieters
- Host Item Entry
- Advances in consumer research. : Vol. 29 (2002.) 2002, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237767
MARC
008191024s2002 ai aa eng■022 ▼a00989258
■1001 ▼aJosephine L.C.M. Woltman Elpers
■24510▼aThe Influence of Moment-To-Moment Pleasantness and Informativeness on Zapping Tv Commercials: a Functional Data and Survival Analysis Approach ▼dJosephine L.C.M. Woltman Elpers▼eMichel Wedel, Rik G.M. Pieters
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2002.
■300 ▼app. 57-58
■500 ▼aalncludes Bibliography
■7001 ▼aMichel Wedel, Rik G.M. Pieters
■773 ▼tAdvances in consumer research.▼gVol. 29 (2002.)▼d2002, 08
■856 ▼uhttp://www.acrwebsite.org
■SIS ▼aS028856▼b60077576▼h8▼s2▼fP
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