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Antecedents and Consequences of Emotional Responses to Advertising
Antecedents and Consequences of Emotional Responses to Advertising
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Escalas, J. E.
- Title/Author
- Antecedents and Consequences of Emotional Responses to Advertising / Escalas, J. E. ; Stern, B. B
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2003.
- Material Info
- pp. 85-90
- General Note
- Includes Bibliography(참고문헌수록)
- Added Entry-Personal Name
- Stern, B. B
- Host Item Entry
- Advances in consumer research. : Vol. 30 (2003.) 2003, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237743
MARC
008191024s2003 ai aa eng■022 ▼a00989258
■1001 ▼aEscalas, J. E.
■24510▼aAntecedents and Consequences of Emotional Responses to Advertising▼dEscalas, J. E.▼eStern, B. B
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2003.
■300 ▼app. 85-90
■500 ▼aIncludes Bibliography(참고문헌수록)
■7001 ▼aStern, B. B
■773 ▼tAdvances in consumer research.▼gVol. 30 (2003.)▼d2003, 08
■856 ▼uhttps://www.acrwebsite.org/
■SIS ▼aS028857▼b60077576▼h8▼s2▼fP
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