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The Effect of Morphemic Familiarity and Exposure Mode on Recall and Recognition of Brand Names
The Effect of Morphemic Familiarity and Exposure Mode on Recall and Recognition of Brand Names
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Lerman, D.
- 서명/저자
- The Effect of Morphemic Familiarity and Exposure Mode on Recall and Recognition of Brand Names / Lerman, D.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2003.
- 형태사항
- pp. 80-81
- 주기사항
- Includes Bibliography(참고문헌수록)
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237740
MARC
008191024s2003 ai aa eng■022 ▼a00989258
■1001 ▼aLerman, D.
■24510▼aThe Effect of Morphemic Familiarity and Exposure Mode on Recall and Recognition of Brand Names▼dLerman, D.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2003.
■300 ▼app. 80-81
■500 ▼aIncludes Bibliography(참고문헌수록)
■773 ▼tAdvances in consumer research.▼gVol. 30 (2003.)▼d2003, 08
■856 ▼uhttps://www.acrwebsite.org/
■SIS ▼aS028857▼b60077576▼h8▼s2▼fP
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