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Transfer of Brand Equity in Brand Extensions: The Importance of Brand Loyalty
Transfer of Brand Equity in Brand Extensions: The Importance of Brand Loyalty
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Hem, L. E.
- 서명/저자
- Transfer of Brand Equity in Brand Extensions: The Importance of Brand Loyalty / Hem, L. E. , Iversen, N. M.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2003.
- 형태사항
- pp. 72-79
- 주기사항
- Includes Bibliography(참고문헌수록)
- 기타저자
- Iversen, N. M.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237739
MARC
008191024s2003 ai aa eng■022 ▼a00989258
■1001 ▼aHem, L. E.
■24510▼aTransfer of Brand Equity in Brand Extensions: The Importance of Brand Loyalty▼dHem, L. E.▼eIversen, N. M.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2003.
■300 ▼app. 72-79
■500 ▼aIncludes Bibliography(참고문헌수록)
■7001 ▼aIversen, N. M.
■773 ▼tAdvances in consumer research.▼gVol. 30 (2003.)▼d2003, 08
■856 ▼uhttps://www.acrwebsite.org/
■SIS ▼aS028857▼b60077576▼h8▼s2▼fP
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