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Response to Brand Placement: The Effects of Context and Placement Characteristics
Response to Brand Placement: The Effects of Context and Placement Characteristics
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Lord, K. R.
- 서명/저자
- Response to Brand Placement: The Effects of Context and Placement Characteristics / Lord, K. R.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2000.
- 형태사항
- pp. 247
- 주기사항
- Includes Bibliography(참고문헌수록)
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237156
MARC
008191023s2000 ai aa eng■022 ▼a00989258
■1001 ▼aLord, K. R.
■24510▼aResponse to Brand Placement: The Effects of Context and Placement Characteristics▼dLord, K. R.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2000.
■300 ▼app. 247
■500 ▼a Includes Bibliography(참고문헌수록)
■773 ▼tAdvances in consumer research.▼gVol. 27 (2000.)▼d2000, 08
■856 ▼uhttps://www.acrwebsite.org/
■SIS ▼aS028854▼b60077576▼h8▼s2▼fP
