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The Effects of Viewer Responses to Television Commercials on Immediate and Delayed Ad Attitude and brand Evaluation Among Korean Consume
The Effects of Viewer Responses to Television Commercials on Immediate and Delayed Ad Attitude and brand Evaluation Among Korean Consume
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Cho, H.
- 서명/저자
- The Effects of Viewer Responses to Television Commercials on Immediate and Delayed Ad Attitude and brand Evaluation Among Korean Consume / Cho, H.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2000.
- 형태사항
- pp. 245
- 주기사항
- Includes Bibliography(참고문헌수록)
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60237136
MARC
008191023s2000 ai aa eng■022 ▼a00989258
■1001 ▼aCho, H.
■24510▼aThe Effects of Viewer Responses to Television Commercials on Immediate and Delayed Ad Attitude and brand Evaluation Among Korean Consume▼dCho, H.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2000.
■300 ▼app. 245
■500 ▼a Includes Bibliography(참고문헌수록)
■773 ▼tAdvances in consumer research.▼gVol. 27 (2000.)▼d2000, 08
■856 ▼uhttps://www.acrwebsite.org/
■SIS ▼aS028854▼b60077576▼h8▼s2▼fP
