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Consumer Behavior and Mass Communications Research: A Retrospective Commentary
Consumer Behavior and Mass Communications Research: A Retrospective Commentary
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Kassarjian, H. H.
- Title/Author
- Consumer Behavior and Mass Communications Research: A Retrospective Commentary / Kassarjian, H. H.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2000.
- Material Info
- pp. 100-103
- General Note
- Includes Bibliography(참고문헌수록)
- Host Item Entry
- Advances in consumer research. : Vol. 27 (2000.) 2000, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60236996
MARC
008191023s2000 ai aa eng■022 ▼a00989258
■1001 ▼aKassarjian, H. H.
■24510▼aConsumer Behavior and Mass Communications Research: A Retrospective Commentary▼dKassarjian, H. H.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2000.
■300 ▼app. 100-103
■500 ▼a Includes Bibliography(참고문헌수록)
■773 ▼tAdvances in consumer research.▼gVol. 27 (2000.)▼d2000, 08
■856 ▼uhttps://www.acrwebsite.org/
■SIS ▼aS028854▼b60077576▼h8▼s2▼fP
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