서브메뉴
검색
When and Why is Comparative Advertising More Effective? Theoretical Perspectives and Empirical Insights
When and Why is Comparative Advertising More Effective? Theoretical Perspectives and Empirical Insights
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Ziamou, P.
- 서명/저자
- When and Why is Comparative Advertising More Effective? Theoretical Perspectives and Empirical Insights / Ziamou, P.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2000.
- 형태사항
- pp. 10
- 주기사항
- Includes Bibliography(참고문헌수록)
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60236959
MARC
008191023s2000 ai aa eng■022 ▼a00989258
■1001 ▼aZiamou, P.
■24510▼aWhen and Why is Comparative Advertising More Effective? Theoretical Perspectives and Empirical Insights▼dZiamou, P.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2000.
■300 ▼app. 10
■500 ▼a Includes Bibliography(참고문헌수록)
■773 ▼tAdvances in consumer research.▼gVol. 27 (2000.)▼d2000, 08
■856 ▼uhttps://www.acrwebsite.org/
■SIS ▼aS028854▼b60077576▼h8▼s2▼fP
Preview
Export
ChatGPT Discussion
AI Recommended Related Books
Подробнее информация.
- Бронирование
- не существует
- моя папка
- Reference Materials for Thesis Writing
- Reference Materials for Research Ethics
- Job-Related Books
