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Sponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship
Sponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Jagre, E.
- Title/Author
- Sponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship / Jagre, E. ; 공저 Watson, J. J. ; Watson, J. G.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2001.
- Material Info
- pp. 439-445
- General Note
- 권말 참고 문헌 수록
- Added Entry-Personal Name
- Watson, J. J.
- Added Entry-Personal Name
- Watson, J. G.
- Host Item Entry
- Advances in consumer research. : Vol. 28 (2001.) 2001, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60235753
MARC
008191016s2001 ai aa eng■022 ▼a00989258
■1001 ▼aJagre, E.
■24510▼aSponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship▼dJagre, E.▼e공저 Watson, J. J.▼eWatson, J. G.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2001.
■300 ▼app. 439-445
■500 ▼a권말 참고 문헌 수록
■7001 ▼aWatson, J. J.
■7001 ▼aWatson, J. G.
■773 ▼tAdvances in consumer research.▼gVol. 28 (2001.)▼d2001, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028855▼b60077576▼h8▼s2▼fP
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