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Sponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship
Sponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship
Detailed Information
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Jagre, E.
- 서명/저자
- Sponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship / Jagre, E. , 공저 Watson, J. J. , Watson, J. G.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2001.
- 형태사항
- pp. 439-445
- 주기사항
- 권말 참고 문헌 수록
- 기타저자
- Watson, J. J.
- 기타저자
- Watson, J. G.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60235753
MARC
008191016s2001 ai aa eng■022 ▼a00989258
■1001 ▼aJagre, E.
■24510▼aSponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall of Event Sponsorship▼dJagre, E.▼e공저 Watson, J. J.▼eWatson, J. G.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2001.
■300 ▼app. 439-445
■500 ▼a권말 참고 문헌 수록
■7001 ▼aWatson, J. J.
■7001 ▼aWatson, J. G.
■773 ▼tAdvances in consumer research.▼gVol. 28 (2001.)▼d2001, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028855▼b60077576▼h8▼s2▼fP
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