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Ad Cognitions in Television Ad Processing: The Expectation-Motivation-Matching Model (E3M)
Ad Cognitions in Television Ad Processing: The Expectation-Motivation-Matching Model (E3M)
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Peterson, M.
- 서명/저자
- Ad Cognitions in Television Ad Processing: The Expectation-Motivation-Matching Model (E3M) / Peterson, M. , 공저 Malhotra, N.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2001.
- 형태사항
- pp. 393
- 주기사항
- 권말 참고 문헌 수록
- 기타저자
- Malhotra, N.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60235726
MARC
008191016s2001 ai aa eng■022 ▼a00989258
■1001 ▼aPeterson, M.
■24510▼aAd Cognitions in Television Ad Processing: The Expectation-Motivation-Matching Model (E3M)▼dPeterson, M.▼e공저 Malhotra, N.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2001.
■300 ▼app. 393
■500 ▼a권말 참고 문헌 수록
■7001 ▼aMalhotra, N.
■773 ▼tAdvances in consumer research.▼gVol. 28 (2001.)▼d2001, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028855▼b60077576▼h8▼s2▼fP
