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Collecting Brand Loyalty: A Comparative Analysis of How Coca-Cola and Hallmark Use Collecting Behavior to Enhance Brand Loyalty
Collecting Brand Loyalty: A Comparative Analysis of How Coca-Cola and Hallmark Use Collecting Behavior to Enhance Brand Loyalty
Detailed Information
- Material Type
- 기사
- ISSN
- 00989258
- Author
- Slater, J. S.
- Title/Author
- Collecting Brand Loyalty: A Comparative Analysis of How Coca-Cola and Hallmark Use Collecting Behavior to Enhance Brand Loyalty / 저 Slater, J. S.
- Publish Info
- Urbana, Ill : Association for Consumer Research, 2001.
- Material Info
- pp. 362-369
- General Note
- 권말 참고 문헌 수록
- Host Item Entry
- Advances in consumer research. : Vol. 28 (2001.) 2001, 08
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60235705
MARC
008191016s2001 ai aa eng■022 ▼a00989258
■1001 ▼aSlater, J. S.
■24510▼aCollecting Brand Loyalty: A Comparative Analysis of How Coca-Cola and Hallmark Use Collecting Behavior to Enhance Brand Loyalty▼d저 Slater, J. S.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2001.
■300 ▼app. 362-369
■500 ▼a권말 참고 문헌 수록
■773 ▼tAdvances in consumer research.▼gVol. 28 (2001.)▼d2001, 08
■856 ▼uhttp://www.vancouver.wsu.edu/acr/home.htm
■SIS ▼aS028855▼b60077576▼h8▼s2▼fP
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